Year: 2024 | Month: February | Volume 69 | Issue 1Special

Interaction of Digitization and Corporate Social Responsibility in the Context of Sustainable Development

Yurii Zaitsev Ihor Krysovatyy Nataliia Gavkalova Olha Sobko and Vitalii Boichyk
DOI:10.46852/0424-2513.1.2024.23

Abstract:

The relevance of this article is due to the rapid development of digitalization in business and the need to determine its impact on the social responsibility of enterprises in the context of sustainable development. The problem lies in the lack of scientific works analyzing the interaction of digitalization and social responsibility of business, and in the need to develop a conceptual approach to this phenomenon. The purpose of the study is to reveal the connection between digitalization processes and social responsibility of business and to determine their impact on sustainable development. The object of research is the interaction of digitalization and social responsibility, and the subject is the conceptual foundations and practical aspects of this interaction in the business environment. Research methods include the analysis of literary sources, the study of statistical data on the implementation of digital technologies in business, as well as empirical methods. In addition, a comparative analysis of the experience of successful companies that successfully integrate digital technologies with a social responsibility strategy was used. The author solved the research task by identifying the key aspects of the interaction of digitalization and social responsibility, determining their impact on the economic and social aspects of sustainable development. The results indicate that digital technologies can become an effective tool for improving corporate social responsibility and promoting balanced development. The conclusions of the article provide important guidelines for business on improving digitalization implementation strategies and increasing the level of social responsibility. Recommendations include the need to develop innovative approaches to interaction with stakeholders, active participation in social initiatives and implementation of digital solutions aimed at achieving sustainable development. Research on the interaction of digitalization and social responsibility of business in the context of sustainable development has direct practical significance for enterprises and organizations. The study provides companies with the opportunity to develop an integrated strategy that takes into account the interaction of digitalization and social responsibility, which allows companies to create a concrete action plan for the implementation of digital initiatives aimed at social responsibility. Research recommendations can be used to develop and implement digital tools aimed at improving resource management, reducing environmental impact, and increasing the level of social responsibility. In general, the practical application of research results allows enterprises to determine specific strategies and actions for balanced development, contributing not only to their own success, but also ensuring a positive impact on society and the environment.

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